Business executives in the two largest economies in the Gulf Cooperation Council region of the Middle East say they are already purchasing much of their supplies online, and a big majority expect business-to-business ecommerce to become more important in the years ahead.
In the survey commissioned by B2B marketplace operator Tradeling , 47% of business executives in Saudia Arabia and 46% in the United Arab Emirates said their companies primarily purchase online. And 82% of respondents in the survey of 500 executives said they expect businesses will use B2B ecommerce more in the future.
Social ecommerce ramps up online sales | The Media Online
Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset of e-commerce, social e-commerce has seen some gains since 2020 with digital media giants enhancing their shopping capabilities in the digital space.
In the context of South Africa, 57.7% of internet users have purchased a product online ( Hootsuite, We are social report: Jan 2021 ). As this number increases year on year, social media companies are upping their shopping games to take their share of this pie to increase revenue. As such, we can expect to see more media budget shifting into social commerce solutions over the next few years.
Influencer Marketing, Part 2: Why Use It? | Practical Ecommerce
This is the second installment in my influencer marketing series. In “ Part 1, ” I established what influencer marketing is. In this “Part 2” post, I’ll address why ecommerce businesses should consider it.
My firm, Intellifluence, has connected brands with influencers since 2016. Before that, I managed organic search campaigns for large and small companies.
In my experience, influencers deliver qualified prospects equal to or greater than other marketing channels. The best performance tends to come from targeted or peer influencers, especially for niche products.
Ecommerce and Retail Customer Experience 2021 - Insider Intelligence Trends, Forecasts &
In brick-and-mortar locations, proximity mobile payments are becoming a popular payment option. Additionally, more brands and retailers with ecommerce options are cutting down on friction by offering buy now, pay later (BNPL) options, guided selling, and more.
Brazil hot trends: The boost of ecommerce in 2020 and forecast - ThePaypers
2020 was an extremely challenging year, especially for the more traditional and less digitised businesses. The year of extreme growth for the ecommerce industry, as everyone was forced to concentrate consumption at home. In Brazil, ecommerce sales grew 41% compared to 2019, adding BRL 87.4 billion in revenue, an amount driven especially by the increase in the number of orders and the greater contribution of purchases by cell phones.
The high growth of ecommerce in 2020 was due to the migration of consumption from physical stores to the digital world, leading more than 17 million Brazilians to have their first online shopping experience, representing a 23% growth.
Ways to Increase the Visibility of Your Ecommerce Store – techbuzzireland
With more than 20 million active eCommerce stores across the globe, it can be intimidating to start your own eCommerce business in today's market. Not only are you competing with grand worldwide Amazon sellers, but you're also competing with other smaller sellers who are chasing the same category of audience like you. However, most of these stores and sellers in the market are not making the most of the marketing and advertising tools and possibilities available nowadays.
Retail eCommerce news from week beginning 17 May 2021 -
Retail Aware has launched its newest partnership with Raydiant , as both companies continue their respective rapid growth nationwide. In conjunction with Raydiant's successful solution as the number one in-location digital signage and experience management platform in the world, Retail Aware is adding the ability to measure shopper behavior data around in-location experiences and signage.
Retail Aware's data assists brands in identifying the levels of items in stock, quantifying foot traffic trends, understanding customer engagement trends and unlocking other unique insights.
14 New and Updated Online Video Tools | Practical Ecommerce
Video offers merchants a range of ways to engage customers and prospects. Many innovative video tools are available for little or no expense.
Snap is launching a standalone video editing app . Snapchat introduced Story Studio at its 2021 Partner Summit. The video-editing iOS app will allow creators to trim video and add sounds, stickers, layers, augmented-reality lens filters, and other effects. Creators can share videos directly to Snapchat or other social media apps. Users can discover what's trending to spark their creativity.
Snap's big push into ecommerce
After going public at a valuation of $24B in March 2017, the "camera first" company cratered, with its value falling to $6B in late December 2018.
Per CNBC , Snap CEO Evan Spiegel announced a slate of new shopping tools at the 2021 Snap Partner Summit:
One big reason: Apple recently updated its privacy policies, which largely prevents user tracking across iPhone apps.
The Next Generation of Purchasing - eCommerce 3.0 | siliconindia
Although eCommerce has been buzzing for a long time now, it was in 2020, the entire world was left with no option other than switching to online shopping , all thanks to the novel coronavirus that has induced a growth that could be achieved in 10 long years in a short period of just three months. However, with this progression it is certainly hard to go back to traditional shopping even after the normalization of the pandemic.
eCommerce 1.0 had just brought the good to the online platform. Yet, it was the ecommerce giants namely Amazon (launched in 1995), Flipkart, eBay (1998), Alibaba (1999) that revolutionized the eCommerce sector.
Happening on Twitter
.@Moglix, an industrial #B2B #ecommerce startup that serves 500,000 #SMEs & 3,000 manufacturing plants, becoming th… https://t.co/xMBfcvwRzG Omkar_Raii (from New Delhi) Tue May 18 03:20:00 +0000 2021
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