Friday, May 28, 2021

May 28 - Lincoln Financial debuts new ad campaign | Columnists | fwbusiness.com

May 28 - Lincoln Financial debuts new ad campaign | Columnists | fwbusiness.com
Publisher: Fort Wayne Business Weekly
Author: Cindy Larson clarson kpcmedia com
Twitter: @fwbusiness
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Zoopla slammed for new ad campaign suggesting homeowners should move away from loved ones

PROPERTY website Zoopla has been slammed for their new advertising campaign that suggests homeowners should move away from their loved ones.

The company has come under fire on Twitter this week after members of the public spotted their ads suggesting that homebuyers should move away from loved ones.

One Zoopla poster that has been criticised shows two young boys playing together with the insensitive slogan: “He’s 4, he’ll make new friends.”

Publisher: Deadline News
Date: 2021-05-28T13:01:16 00:00
Twitter: @deadlinenews
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N.L. launches national tourism ad campaign but operators want firm reopening date | CBC News

As a national Newfoundland and Labrador tourism campaign begins to roll out, industry operators in the province are calling for a set date for when they can begin to welcome visitors again.

The "Stay Curious" campaign is running across the country in television, print and online outlets, but COVID-19 restrictions mean leisure travel to N.L. is still banned.

Joe O'Brien, captain of O'Brien's Boat Tours in Bay Bulls, said the campaign could pay off by keeping Newfoundland and Labrador front and centre in the minds of travellers.

Publisher: CBC
Twitter: @cbc
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'Open the border' ad campaign comes to Canada | CTV News
Publisher: Windsor
Date: 2021-05-27T17:18:00-04:00
Author: Rich Garton
Twitter: @CTVWindsor
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Zopa ad campaign 'turns the banking industry on its head' - Netimperative

Zopa has launched its first campaign since its digital bank last summer and focuses on our approach to putting customers first to create simple and fair banking products with a difference.

The campaign creative was developed based on test & learn across social media channels – looking at consumer response and advocacy pre-campaign.

Zopa aims to show UK customers how it has challenged norms within the banking industry and turned money on its head to deliver more customer-centric banking products to the market.

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Publisher: Netimperative
Date: 2021-05-28T13:06:17 00:00
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Baker administration embarks on $2M campaign to promote restaurant industry - The Boston Globe

State officials are launching a $1.9 million ad campaign to encourage consumers to eat out at their local restaurants, timed to coincide with the outdoor dining season and the lifting of pandemic-related occupancy restrictions this weekend.

The campaign, dubbed "Let's Go Out," started on Thursday and will run through September across the state. It will feature digital billboards, radio spots, TV ads on NESN, and billboards at Fenway Park. Local ad agency ThinkArgus is handling the creative side, a continuation of its work on the state's "My Local MA" campaign that began last year.

Publisher: BostonGlobe.com
Date: 2021-05-27T21:07:00.486Z
Twitter: @BostonGlobe
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VRBO slammed for featuring Chrissy Teigen in new ad campaign after model was accused of

Chrissy has come under fire this month after resurfaced tweets showed her "bullying" Courtney Stodden, Farrah Abraham and Lindsay Lohan.

Amid the controversy, VRBO released a video that has appearances from Chrissy, her husband John Legend , her mom Pepper and their kids Luna, five, and Miles, three.

The commercial shows real people reuniting with their families again after lockdown as John performs an emotional piano cover of Johnny Nash's I Can See Clearly Now.

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Publisher: The US Sun
Date: 2021-05-27T12:46:03 00:00
Author: 161385360554578
Twitter: @thesun
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Ladbrokes launches drummer ad campaign for Euro 2020

Ladbrokes has announced the launch of a Euro 2020 campaign to celebrate the start this summer's anticipated tournament.

The campaign kicks off with a 60 second TV film to celebrate “the excitement football brings to fans and casual viewers”, which will launch during the Champions League final this weekend on BT Sport.

Ladbrokes also says that prior to the launch, there will be several teasers running across Sky Sports and that the film will also be advertised on socials, radio and print.

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Author: Gambling Insider
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Heycar sponsors Roland Garros on ITV as Gumtree launches TV ad campaign | Digital Marketing

Heycar has announced that it will be the official sponsor of this year's Roland Garros coverage on ITV as rival Gumtree launches its own cross-platform marketing push.

Heycar said the deal will see the brand embed its 'feel good' positioning among viewers expected to watch the French Grand Slam tennis tournament.

Heycar's latest marketing campaign was announced as market rival eBay Motors Group also delivered a new advertising campaign for Gumtree UK, launching its 'Good Finds' campaign to TV, video on demand (VOD) YouTube and across social media including Twitch and TikTok.

Twitter: @AMchatter
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