Friday, May 21, 2021

Sellers Are Not Always Choosy About Their Customers, But They Should Be

Whack-a-mole may have been a fun game to play at a carnival, but it's a lousy way for sellers to target new customers.

Selling should be a planned and strategic process, not a snap reaction to the latest prospect that just popped up. 

Are you selling to people who are close in distance but far from your values? Pitching a marquee name that has more fame than relevance to your product? Focusing on people who are networked and accessible instead of a company that is open-minded and persuadable? 

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Publisher: Forbes
Date: 2021-05-20
Author: Randy Illig
Twitter: @forbes
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6 Innovative Approaches to Reach Out to Your Customers - Business 2 Community

These days, customers are becoming more demanding towards the brands. And a report from Deloitte found that 57 percent of CIOs ranked customers as the topmost business priority.

In this scenario, it is significant noting that a blend of new marketing strategies and traditional marketing tactics is working to increase the potential of reaching out to customers by personal selling and marketing campaigns.

Publisher: Business 2 Community
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How Retailers Are Adapting to Meet the Needs of Returning Customers

The retail industry will feel the impact of the COVID-19 pandemic for months to come, but as the percentage of Americans who have received the COVID-19 vaccine increases , signs are pointing to a return to out-of-home spending. The world of traditional retail is on fire, and in order to last, brands must learn to adapt to the changing needs of their returning customers. This often means offering more options to meet customers at their convenience and comfort levels.

Publisher: Total Retail
Author: Chad Jensen
Twitter: @MyTotalRetail
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Customers complain those hidden Airbnb fees are adding up

TAMPA, Fla. - As travel begins to ramp up again, many people are choosing to book their vacation stays with Airbnb. However, there is a growing concern over how much they’re being charged as customers are now complaining that their grand total is much more than expected.  

Travelers have taken to social media to voice their concerns, stating that the cleaning fees, along with the rules for some of the listings on the site, are simply excessive.  

Publisher: FOX 13 Tampa Bay
Date: 2021-05-21
Author: Elizabeth Fry
Twitter: @FOX13news
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Markkanen calls on SOS to allow walk-in customers - Keweenaw Report

19 hours ago Featured , Local News , News Comments Off on Markkanen calls on SOS to allow walk-in customers 523 Views

State Representative Greg Markkanen issued a release Thursday morning requesting Secretary of State branches reopen to walk-in customers. The department has moved many services online, including registration and license renewals. It has also moved to open up self-service kiosks to allow residents to complete these same tasks if they have unreliable internet, as is the case for parts of the Western Upper Peninsula.

Publisher: Keweenaw Report
Date: 2021-05-20T17:16:53 00:00
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Meijer offers $10 coupon for customers vaccinated against coronavirus - cleveland.com

Customers who receive their coronavirus vaccine at Meijer stores can get a $10 coupon off any purchase. People who have been vaccinated elsewhere can get $10 off for a purchase of $50 or more. (Meijer) Meijer

CLEVELAND, Ohio — The coronavirus vaccine continues to come with bonuses besides protection against the virus.

"We encourage everyone who is able to receive the vaccine to take this important step and get vaccinated," Meijer President & CEO Rick Keyes said in a statement. "When the vaccine rollout began, our pharmacy teams dedicated themselves to keeping our communities safe. Their efforts have paid off, but we're not done yet. We're hopeful this incentive helps tip the balance."

Publisher: cleveland
Date: 2021-05-21T02:29:01.195Z
Author: cpinckar
Twitter: @clevelanddotcom
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It Pays to Nurture Your Existing Customers | E-Commerce | E-Commerce Times

Important as it is to continually acquire new customers, it's every bit as vital for businesses to nurture existing clientele.

The E-Commerce Times talked with several experts in customer engagement to get their thoughts about why it's critical to cultivate current customers -- and how to encourage them to stick around.

"Assuming that a firm has a recurring revenue model -- SaaS, maintenance, retainers, or repeat sales -- then customer retention is just as important as new customer acquisition," Candyce Edelen, CEO and founder of PropelGrowth , told the E-Commerce Times.

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Hy-Vee Dropping Mask Requirement For Vaccinated Customers & Employees – KIWARadio.com

West Des Moines, Iowa — Hy-Vee is no longer requiring their customers and employees to wear masks in their stores.

According to the Hy-Vee Corporate Office, the health and safety of Hy-Vee's customers and employees have been the company's top priority since the COVID-19 pandemic began, and the grocer has consistently followed the CDC's recommendations as guidance is provided. Given the CDC's mask announcement on Friday, Hy-Vee no longer requires fully vaccinated customers and employees to wear face coverings in its stores, except where it's required by local ordinances.

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Kroger no longer requiring masks for vaccinated customers

FORT WAYNE, Ind. (Fort Wayne's NBC) — Kroger officials say shoppers who are fully vaccinated will no longer be required to wear a mask in their stores.

The announcement on Wednesday by the grocery retailer follows similar moves by other chains, including Target and Walmart, after the CDC issued new guidance on COVID-19.

High temperatures will again soar to the upper 80s under mostly sunny skies as a summer-like heat wave continues into the…

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Publisher: Fort Wayne's NBC
Date: 2021-05-19T20:52:00 00:00
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Gaining Loyalty from New Customers For Opportunities and Better Results

Simko discussed how to retain new patients to continue to bring in new opportunities and better results for pharmacies everywhere.

Publisher: Pharmacy Times
Twitter: @Pharmacy Times
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