The Asia Pacific region generated roughly 62.6 percent of 2020 global ecommerce sales. North America was second at 19.1 percent, followed by Western Europe (13.0 percent), Central and Eastern Europe (2.4 percent), Latin America (2.1 percent), and the Middle East and Africa (1.1 percent).
As for countries, 2020 ecommerce sales in China were $2.3 trillion, or 29 percent of the global total. Total 2020 ecommerce sales in India were $55.6 billion, or the eighth-most worldwide.
How will the pandemic affect US ecommerce sales in 2021?
In 2020, the pandemic accelerated ecommerce sales growth significantly. Growth won't be as high in 2021, but total sales will far exceed our pre-pandemic estimates.
As ecommerce sales made significant gains, non-ecommerce retail contracted for the first time since the Great Recession, falling 0.2% in 2020. This translates to about $12 billion less in retail sales compared with 2019.
Understand Consumer Expectations in the Ecommerce Journey | Editor and Publisher
Jumia On Africa's Great eCommerce Shift | PYMNTS.com
In Africa , the pandemic has spurred consumers to make the move to online platforms, and as part of that move, transact digitally with their devices.
The company operates as an eCommerce platform in Africa, and that marketplace operates in tandem with logistics operations and JumiaPay , which facilitates payments across the ecosystem.
The conversation came against a backdrop in which the company reported earnings that showed that JumiaPay, its digital payments offering, represented 26 percent of gross merchandise volume (GMV). In the latest quarter, JumiaPay transactions increased 7 percent year over year.
The 6 Parts of an eCommerce Customer Persona
However, to do all this, the knowledge of what customer personas are and how you can create one is required.
A customer persona or buyer persona refers to a fictional character made by a brand after in-depth research of its customers. It basically represents what the typical customer of a brand will look like and helps in anticipating the behavior and actions of customers in response to marketing campaigns and UI/UX design changes.
Rising digital tide in Philippines is laden with ecommerce potential
Card payment terminals failed to catch on in the Philippines. Will ecommerce and digital payments fare better? (Photo by JOHN MACDOUGALL / AFP)
The fastest-growing economic region in the world, Southeast Asia is also a hotbed for ecommerce activity, generating US$26 billion in transaction volumes in 2019 alone. Despite the mammoth growth continuing the next couple of years as the digital economy grew more entrenched regionally, one territory that did not keep up was the Philippines – but that also represents a major opportunity for ecommerce and the digital payments that empower it.
How to Build an Effective Ecommerce Content Marketing Strategy - Business 2 Community
A digital marketing plan for eCommerce entails much more than just repurposing the content for various channels. An effective content marketing campaign will help you grow your audience, maximize loyalty, generate more high-quality leads , and boost your content marketing ROI while lowering your current costs.
Customer acquisition and retention costs will rise due to the eCommerce boom and eventual return to in-store shopping, making it a difficult decision for online retailers.
Channel Bakers Partners With Profitero To Add Industry-Leading eCommerce Analytics Services
ANAHEIM, Calif. , May 17, 2021 /PRNewswire/ -- Channel Bakers, a global eCommerce and Retail Media advertising agency, today announced it will partner with Profitero, the leader in providing actionable eCommerce insights for the world's most successful consumer brands, to offer its clients access to best-in-class, enterprise-quality sales and market share analytics.
"The Profitero partnership will provide us a breadth of new tools enabling us to produce strong insights we can shape into comprehensive eCommerce and Advertising strategies" said Joshua Kreitzer , Founder and CEO of Channel Bakers."
What segments of your eCommerce business should you automate? | BOSS Magazine
By automating segments of your eCommerce business, you will have a lot more time to focus on other areas of your venture. You can save money as well. While it is advisable that you should keep an eye on all areas of your eCommerce business from time to time, there are many daily tasks that can be completely automated. Here is a look at the segments you should most certainly consider automating.
All-in-one automation solutions often include inventory management, and it is certainly one segment of your eCommerce business that you should automate. Even if you only have a small selection of products, it is very time-consuming to manually keep track of and update your inventory every day. If you have a large selection of items, it can become even more challenging.
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