In my last e-mail we covered some of the barriers to being able to find the time to spending time on new sales. These included finding it difficult to say no or to delegate and not wanting to step out of our comfort zones.
In addition, winning new sales can be seen as time-consuming and difficult. But what if you were asked to win two or three new customers in the next three months? That is something that most of us would see as achievable. And it might be the difference that stops your business from going into decline.
Quite a lot has been going on:
Why the Best Developers Keep Customers Front-of-Mind
Technology companies have a tendency to focus on tech innovation rather than marketing. This leads them to build feature-laden products they think customers should want, rather than products customers actually demand. (Windows 8 is such an example.) This piece describes how Microsoft learned from that failed launch and included marketers at the earliest stages of planning for Windows 10.
Windows 8 is a classic study of a brand with an inside-out paradigm. Smart and capable engineers believed they knew what consumers needed, so the product was developed in extreme secrecy. Few people outside the Windows engineering team had any input, and there was little consumer feedback solicited.
Survey: Customers like store associates – for some things | Chain Store Age
According to the new 2020 Consumer Shopping Trends survey of more than 1,100 consumers from Sensormatic Solutions, 64% of respondents still prefer to engage with in-store associates. Thirty percent prefer a retailer's mobile app, while only 5% prefer robot assistants.
While consumers prefer to connect with humans for in-store assistance, they don't think it's necessary at the point-of-sale (POS). Over half (55%) of respondents said they "always" or "usually" use self-checkout to make a purchase in-store. Additionally, those who shop more frequently are more likely to use self-checkout. Findings revealed 30% of everyday shoppers "always" use self-checkout, compared to 17% of those who only shop a few times a week.
Iowa Utilities Board decision: $7.5M to go back to Alliant customers; customer charges will go up
CEDAR RAPIDS, Iowa (KCRG) - The Iowa Utilities Board (IUB) wants Alliant Energy to document an improvement plan over the next 90 days after recent complaints.
Last year, Alliant asked to raise electric rates to bring in about $203 million dollars more in revenue. Months later, a partial settlement to increase rates to $127 million was reached.
The IUB's decision Thursday means that $7.5 million in total will go back to customers. However, the monthly customer charge will go up slightly for home and general service customers.
While you're here, how about this:
Council Post: How AI And Personalization Can Prevent Utility Customers From Defecting
Bidgely , evolving energy analytics for utilities with the power of data and artificial intelligence.">Co-Founder and CEO of Bidgely , evolving energy analytics for utilities with the power of data and artificial intelligence.
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In the past, personalization at utilities was fed by segmentation -- a method where using demographic information like income, age, home type and more would inform customer messaging. While this is somewhat personalized, in the modern age of consumer expectations set by Google, Amazon and Netflix, this falls short. I outline above that consumer trust today demands hyper-personalization, so for residential utilities, this means messaging tailored to each individual home.
ArchiveSocial Wraps Momentous Year; Surpasses 2,500 Customers
ArchiveSocial serves customers from 47 of the 50 states, the District of Columbia and six countries, ranging from small towns and school districts to the largest cities and departments of the U.S. Federal Government. Notable customers include the National Archives and Records Administration, The Department of Justice, and the cities of Austin , Charlotte , Chicago , Dallas , Nashville , New York City , Phoenix and Seattle .
Spectrum ending home security, leaving customers scrambling
It all works seamlessly with a smart phone and tablet app, and he has been happy with it for the past five years.
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"I spent almost $900," he said, "for cameras, motion sensors, door sensors, window sensors, and a thermostat," he said.
While the individual pieces may still function, Rottinghouse says that once the service is discontinued, he'll no longer be able to access his cameras or his door chimes from his tablet or his phone. And he will have no more monitoring service.
Green Mountain Power partners with customers to exceed carbon reduction goals by 40% in 2019,
Vermont’s two biggest sources of carbon emissions are driving and heating, and rebates focus on helping address those two pollution problems, enabled through the state’s renewable energy standard. Switching to electric power is cleaner than driving or heating with fossil fuels because GMP’s power supply is 90% carbon free and 60% renewable, with a commitment to be 100% carbon free in five years, 100% renewable by 2030.
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Macrae received a $1,500 GMP rebate when she switched to an electric Nissan Leaf Plus. She also got a free Level 2 home charger through GMP. All of GMP’s customer programs are designed to help reduce costs for all customers, including non-participants.
Happening on Twitter
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