Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. In this post, I’ll address three tips for optimizing the product pages on your own ecommerce site using lessons from Amazon.
The name of a product greatly influences organic search rankings. Product names are typically in title tags, heading tags (H1, H2), and other metadata. Search engines use product names for relevance signals, and shoppers use them to scan search-result pages.
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The Paypers | Insight into payments | News | Reports | Events
Grégoire Delpit, ProcessOut : ' Cross-borders ecommerce is about building and managing a system with several providers. It can be complex, but it’s our job to make it smooth and simple'
BaFin , the German financial authority, has shut down the local operation of KKT UG, a Bitcoin ATM operator.
More than 9 million Americans have their identities stolen each year, with many US citizens still unable how to protect their sensitive information.
Retail eCommerce news from week beginning 2 March -
Retail and eCommerce highlights this week includes Joget Inc. launch of next generation open source digital transformation platform. Fluent Commerce announces global partnership with Tacit Knowledge to help retailers sell anywhere and fulfil from anywhere. New research from Episerver suggests, Half of all B2B revenue could come from eCommerce by 2025. Fashion retailer, Sportina taps Oracle to increase focus on customers.
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Interview with ProcessOut on the challenges specific to cross-border ecommerce - ThePaypers
Grégoire Delpit, ProcessOut : ' Cross-borders ecommerce is about building and managing a system with several providers. It can be complex, but it’s our job to make it smooth and simple'
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ProcessOut is about helping merchants build, scale, monitor, and optimise their payment infrastructure by leveraging all the best payment providers on the market. Payments are super complex! There are many pain points: transactions that fail and you’re not sure why, payment methods that change from a country to another, reconciliation, cash collection, and different currencies.
Two Cents' Worth: The evolving e-commerce wars
Trade Me has well and truly entered adulthood with new owners, the private equity group Apax Partners, who last year bought the company from shareholders for nearly $2.6 billion, a move that resulted in Trade Me delisting from the NZX.
Trade Me this week confirmed it is in the process of undertaking a restructure that may result in a small number of job losses. It's new CEO, Anders Skoe, who headed the leading online classifieds website Finn.no in Norway, before crossing the world to apply his experience here, says Trade Me is "very much a growth company"
How eight ecommerce websites make product recommendations on the 'add to basket' page
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
Not all product recommendations have to be delivered early on in the customer's journey. The moment when a customer adds an item to their bag can also be the perfect opportunity, allowing retailers to upsell or cross-sell just before the point of checkout. This topic was recently highlighted by consultant Dan Barker in his recent thread of ecommerce tips.
Surfstitch gives a sh*t about eCommerce - Ragtrader
That's the comic take its taking on the nationwide toilet paper famine, giving away a free roll with a limited number of orders.
Dane Patterson said the campaign will be supported by social media content.
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"We've all seen the empty shelves and general hysteria, so why not shop online and score some free toilet paper!," he said.
"We're going to get as many toilet paper rolls out there as possible – until, ironically, we also run out!"
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