Thursday, May 13, 2021

MTN DEW RISE ENERGY and LeBron James Unveil First-Ever Ad Campaign

The 60-second ad – directed by critically-acclaimed director F. Gary Gray , known for films such as The Italian Job and Friday – is produced by TBWA\Chiat\Day NY and will run nationally across multiple platforms, including broadcast and digital placements.

MTN DEW RISE ENERGY, launched in March, has 180 mg of caffeine, antioxidants, vitamins A and C, and fruit juice. With Citicoline and caffeine to boost mental clarity and Zinc for immune support, MTN DEW RISE ENERGY is designed to awaken ambition and help you conquer the morning to conquer your day. It is available in 16 oz cans in six delicious, refreshing flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz , and Peach Mango Dawn.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: PepsiCo
Twitter: @PRNewswire
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$6M Illinois tourism ad campaign aims to drive visitors to state, Chicago - ABC7 Chicago
Publisher: ABC7 Chicago
Date: 2021-05-12T23:16:39Z
Twitter: @abc7chicago
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Yext Runs First TV Ad Campaign 05/13/2021

Yext began running a 1990s-themed integrated marketing campaign earlier this week to educate businesses on the real problem of using outdated search technology. It features the company’s first TV commercial.

The campaign relies on a variety of innovative media powered by artificial intelligence to demonstrate that it is time to update keyword search technology, the last holdout of ‘90s.

“You wouldn’t think that a modern business would use outdated technologies from the 1990s to run their business, but what’s remarkable is that most use keyword search, a technology that hasn’t innovated since 1999,” said  Josh Grau, CMO at Yext. 

Twitter: @mediapost
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LOOMIS Delivers a Dozen Awards for Texas Oncology Ad Campaign

The LOOMIS Agency delivered big for client Texas Oncology, taking home 12 awards at the 38 th Annual Healthcare Advertising Awards show, including the Gold Award for "Total Advertising Campaign."

The agency won five Gold, one Silver, four Bronze and two Merit awards for its "Right Here" campaign.

The campaign launched January 1, 2021 and is running statewide across all major media channels, including television, digital display and video, print, outdoor, search and social.

Twitter: @Yahoo
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Ad campaign critical of Japan's coronavirus response makes waves | WTVB | 1590 AM · 95.5 FM | The

TOKYO (Reuters) – A newspaper ad criticising the Japanese government's response to the nation's fourth pandemic wave was widely shared on social media on Tuesday as public concerns mount over COVID-19 and official plans to host the Olympics, now just two months away.

The ad, appearing in three national newspapers on Tuesday morning and paid for by a publisher known for taking stances on social and political issues, shows an illustration of the coronavirus overlaid on a black and white World War Two era photo of Japanese children training to fight with sticks.

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Publisher: WTVB | 1590 AM · 95.5 FM | The Voice of Branch County
Author: Syndicated Content
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Changing messaging the real challenge for Alberta's vaccine ad campaign, expert says | CTV News

One dose of Pfizer plus one dose of AstraZeneca safe, but more mild side-effects reported: study

Publisher: Calgary
Date: 2021-05-13T15:02:00-06:00
Author: Michael Franklin
Twitter: @CTVCalgary
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Elon Musk Handed XRP the 'Best Ad Campaign' on a 'Silver Platter', Says Attorney John Deaton |

John Deaton, an attorney and crypto enthusiast, has revealed he believes that Tesla CEO Elon Musk has just handed Ripple and the XRP token "the best ad campaign" on a "silver platter."

Deaton's words came shortly after the electric car marker's CEO tweeted out that Tesla will no longer be accepting bitcoin payments over concerns about bitcoin's proof-of-work (PoW) consensus mechanism is bad for the environment.

In the announcement, the electric car market pointed out it won't be selling any BTC and plans to use it for transactions "as soon as mining transitions to more sustainable energy." Meanwhile, it is "looking at other cryptocurrencies that use <1% of Bitcoin's energy/transaction."

Publisher: CryptoGlobe
Date: ADAB10FFFA89B679168C09C24936A027
Twitter: @CryptoGlobeNews
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The Magazine for People in Politics | Campaigns & Elections
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Virgin Media Ireland promotes broadband 'superiority' with new ad campaign -

We have been keeping professionals in the telecoms industry up-to-date since 2000. Telecompaper is a well respected, independent research and publishing company focussed on the telecommunications industry.

© 2000 - 2021 Telecom.paper BV. All rights reserved. Telecompaper is a trademark of Telecom.paper BV. No part of this site can be reproduced without the expressed permission of Telecom.paper BV. Our General Terms and Conditions can be found here .

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Democratic governors launch ad tying Glenn Yougkin to Trump | TheHill

The campaign includes a 15 second ad and a 30 second ad , as well as a new website, TrumpFirstVirginiaSecond.com. This is the earliest point the DGA has put out paid media in a Virginia race, according to the group. The DGA said the ad buy, which targets swing voters, totals nearly six figures.

The two ads, both dubbed "Loyalist," seek to tie Youngkin to Trump, and home in on Trump's claim that the 2020 presidential election was illegitimate. The ads also feature Trump referring to Youngkin and his work as the CEO at the Carlyle Group.

Publisher: TheHill
Date: 2021-05-12T16:07:06-04:00
Author: Julia Manchester
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