Search had a challenging time during the pandemic. Spend grew just 5.3% to £7.34 billion ($9.41 billion) in 2020, down from 17.7% the previous year and significantly down on our pre-pandemic estimate of 12.2% growth. However, this latest forecast is a reversal on our interim August 2020 estimate, when we expected a decline of 1.7% for the year.
Travel spending is predominant in search, so 2020 was likely to be a rocky year for the format. Our ad spend by industry forecasts from August last year were already painting a bleak picture for the travel sector—a 36.7% decline in digital ad spend in 2020—and our update later this year is unlikely to contain any significant upticks.
Ware2Go Announces NetworkVu: Empowering eCommerce Merchants With Strategic Fulfillment Planning
FedEx, Adobe to integrate ecommerce sales, service platforms - ThePaypers
According to The Wall Street Journal, Adobe is integrating FedEx’s recently acquired ShopRunner ecommerce service, which provides expedited delivery from more than 100 merchants, with the software provider’s digital commerce platform. The agreement will help businesses that sell on Adobe’s platform offer free two-day shipping and other services, such as easy returns.
Teaming up with FedEx will help Adobe compete with rivals – such as ecommerce technology provider Shopify – as they increase merchant services, The Wall Street Journal reports.
aCommerce's BRANDIQ reveals the Top 100 fastest growing Ecommerce categories after COVID-19
aCommerce, Southeast Asia’s leading End-to-End Ecommerce Platform and Solutions provider, reveals the BrandIQ Flash Insights report on the Top 100 fastest growing Ecommerce categories after the COVID-19 outbreak. The company launched BrandIQ in 2018 to help brands understand online shopper trends and apply data analytics to increase Ecommerce sales.
BrandIQ is the first SaaS solution that assists retailers and brands in consolidating product and channel information and getting granular views on Seller’s activities, Brand’s Share of Shelf, Share of Categories, and Market Share comparison. The company calls the report Flash Insights as it provides a quick overview of trends that are growing in the Thai Ecommerce landscape.
Robert Trosten Points What eCommerce Business Owner Needs To Know About Risk Management -
Several eCommerce merchants are unaware of how much their business is susceptible to risks like data breaches, cyberattacks, and card fraud. Fortunately, there is a way to protect customers and their data from such threats – smart business risk management strategies.
With proper security procedures, merchants can avoid most of these risks to their business. Besides getting in touch with an eCommerce consultant for business risk management advice, business owners should educate their employees about cybersecurity and customers about shielding their information from hackers.
Sezzle Signs Partnership Deal With Top 100 Global eCommerce Leader Market America Worldwide |
"We're thrilled to add Market America Worldwide | SHOP.COM to Sezzle's extensive base of leading eCommerce brands. This partnership opens the door for millions of shoppers to access Sezzle's barrier-breaking, next generation of payments. With a shared dedication to shoppers and an innovative approach to eCommerce, our teams have already created a strong relationship that will serve our shoppers well," commented Sezzle CEO Charlie Youakim .
Facebook reveals future features for ecommerce sales - ThePaypers
According to Reuters , the announcements are part of Facebook's effort to serve the ‘creator economy’, in which social media influencers, journalists, and others are earning money directly from their fans on platforms, including Clubhouse, Patreon, Substack, and YouTube.
Facebook will build an affiliate programme that will let creators earn a cut of sales from the products they recommend, while the new marketplace to connect creators with brands will help more users with mid-sized followings earn money, according to company representatives.
eCommerce Powers Steve Madden's Retail Revenue | PYMNTS.com
Footwear and fashion accessory company Steven Madden, Ltd. reported that revenue climbed 0.5 percent from Q1 2020 to Q1 2021, according to a Wednesday (April 28) announcement .
The firm also reported that retail revenue jumped by 27.5 percent from Q1 2020 to $67.5 million in Q1 2021 and was fueled by formidable performance in the eCommerce business.
Revenue for the wholesale business fell 3.7 percent from Q1 2020 to $291.4 million in Q1 2021, with a 7.8 percent decrease in wholesale shoes partially offset by a 10.3 percent rise in wholesale accessories/apparel.
Carter's Results, Goodyear's Quarterly Sales | PYMNTS.com
In today's top retail news, Carter's reported growth in its retail, wholesale and international business segments, while The Goodyear Tire & Rubber Company reported a rise in sales. Plus, Amazon said its revenues climbed 44 percent to a better-than-expected $108.5 billion for the three months ending on March 31.
Children's clothing retailer Carter's said on Friday (April 30) that it experienced growth in each of its retail, wholesale and international business segments, amid stimulus distributions and progress with coronavirus vaccines. The Atlanta-based operator of almost 1,000 retail locations said its sales rose 20 percent to $787 million for the three months concluding April 3.
Why adding intrinsic incentives for eCommerce and social is key amid heightened consumer demands
Raise your hand if you have a wallet bursting with so-called "customer loyalty" cards. You likely have one for each supermarket, your favourite coffee chain, and maybe for the bookstore. With some brands upgrading to an app, you probably also have a smartphone screen full of their colourful icons. But how often do those loyalty schemes actually influence you to make a purchase? More importantly, do they keep you loyal to the brand?
The problem with most loyalty programmes is that they're better categorised as rewards programmes. These are built around the concept of extrinsic incentives or, more simply, the external reasons or rewards that motivate the buyer. For example, a shopper would collect points for making a purchase and then receive a discount the next time they shop.
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