Saturday, May 8, 2021

Making the most of data and analytics | CIO Dive

Data and analytics leaders are also chief value officers, building and realizing the full potential of data's benefits.

Businesses can use data analytics to excel — but only if they know how to make the most of it. Messy management or a tech-centric view of data and analytics can undermine its potential.

The framework for optimizing data value starts with developing the vision for how it fits into business needs, Rita Sallam, research VP at Gartner, said during the Gartner Data and Analytics Summit 2021 on Thursday. Then data and analytics leaders brainstorm, manage and communicate use cases to get the most out of data efforts.

Publisher: CIO Dive
Date: 2021-05-07
Author: Katie Malone
Twitter: @CIOdive
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Analytics: how to use them on Instagram

With 1 billion users worldwide, Instagram is the biggest social media platform that exists today. It is not just a place where you post pictures anymore, it has become a great place to reach your target audience and build brand awareness as well. It can be difficult to know what works best in terms of content strategy if you haven't first analyzed your growth on Instagram.

Below we will discuss how to use analytics for insights into what type of posts generate engagement so that you know which content you should create in the future. Analytics are important because they help us determine what to do and what not to do. They also help us determine how well we are doing so if you would like to learn how to use analytics, here is a breakdown that explains it all:

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Date: 2021-05-08T13:51:22 00:00
Twitter: @analyticsinme
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96% of US users opt out of app tracking in iOS 14.5, analytics find | Ars Technica

It seems that in the United States, at least, app developers and advertisers who rely on targeted mobile advertising for revenue are seeing their worst fears realized: Analytics data published this week suggests that US users choose to opt out of tracking 96 percent of the time in the wake of iOS 14.5.

Nonetheless, Facebook and others have complied with Apple's new rule to avoid being rejected from the iPhone's App Store, though some apps present a screen explaining why users should opt in before the Apple-mandated prompt to opt in or out appears.

Publisher: Ars Technica
Author:
Twitter: @arstechnica
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First woman completing sport analytics degree at SU | Rome Daily Sentinel

(AP) — Bailie Brown doesn't consider herself a trailblazer, and yet in a way she is — and so is her school.

Brown will graduate this month from Syracuse University's Falk College with a Bachelor of Science degree in sport analytics, becoming the first woman to complete the four-year undergraduate program since its inception five years ago. Her 23 classmates are men.

"It's definitely an honor," Brown said. "I think that there's a little bit of pressure that goes along with that. I think I feel like I need to be successful."

Publisher: Rome Daily Sentinel
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The dirty secret of data analytics: Culture of honest inquiry required | CIO

Instead there was the internal rate of return (IRR) — a polynomial formula for computing return on investment that only trained accountants could master. IRR defined business value in a single dimension of analysis: cash flows. The gods of accounting looked on it with favor, and so it was, theologically speaking, good.

Then Dan Bricklin invented the electronic spreadsheet. Like Prometheus bringing fire to we mere mortals, Bricklin and his spreadsheet let all humanity calculate IRRs for ourselves — and once anyone could compute IRRs for themselves, they did.

Publisher: CIO
Date: 2021-05-07T02:00-05:00
Author: Bob Lewis
Twitter: @CIOonline
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The 13 Best Data Analytics Certifications Online for 2021

The editors at Solutions Review have compiled this list of the best data analytics certifications online to consider acquiring.

Data analytics is a data science. The purpose of data analytics is to generate insights from data by connecting patterns and trends with organizational goals. Comparing data assets against organizational hypotheses is a common use case of data analytics, and the practice tends to be focused on business and strategy. Data analytics deals less in AI, machine learning, and predictive modeling, and more with viewing historical data in context.

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Publisher: Best Business Intelligence and Data Analytics Tools, Software, Solutions & Vendors
Date: 2021-05-07T15:14:55 00:00
Author: https www facebook com solutionsreview
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Analytics played a part in Ravens’ 2021 draft decisions

The Baltimore Ravens have been a team that has used analytics in a multitude of ways. Whether it’s fourth-down decisions or two-point conversion tries, Baltimore has leaned on analytics much more than some NFL teams.

That strategy continued during for the Ravens’ during the 2021 NFL draft. On “ The Lounge Podcast “, general manager Eric DeCosta said that an analytics project helped steer some of their 2021 draft day decisions.

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Publisher: Ravens Wire
Date: 2021-05-07T20:55:56 00:00
Twitter: @theravenswire
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Qlik keeps focus on real-time, actionable analytics

First introduced as a guiding philosophy during QlikWorld 2020 , Qlik's virtual user conference last year, active intelligence means delivering data and analytics to users in real time wherever they may be at a given moment so they can make data-driven decisions.

To that end, Qlik, founded in 1993 and based in King of Prussia, Pa., has made a series of acquisitions in recent years to add the augmented intelligence and machine learning capabilities that fuel active intelligence, including the purchase of Blendr.io in October 2020 to improve its ability to integrate with SaaS and cloud data storage platforms.

Publisher: SearchBusinessAnalytics
Twitter: @TTBusinessTech
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