Saturday, May 8, 2021

No Casinos launches ad campaign opposing Seminole Compact

No Casinos is launching a new statewide ad campaign to warn Floridians about the new Seminole Compact, which opens sports betting the group says illegally expands gambling in violation of the Florida Constitution.

The Orlando-based anti-gambling group argues the deal between the state and the Seminole Tribe of Florida, signed by Gov. Ron DeSantis late last month and could be finalized during a Special Legislative Session starting May 17, lets "politicians and gambling lobbyists, instead of voters, authorize a massive expansion of gambling" in the Sunshine State.

Publisher: Florida Politics - Campaigns & Elections. Lobbying & Government.
Date: 2021-05-07T13:52:04 00:00
Twitter: @Fla_Pol
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Edgard & Cooper unleashes first UK ad campaign | The Drum

In what represents a first ever foray into advertising in the UK, Edgard & Cooper, the home of naturally tasty pet food, has launched a new digital campaign with Guerillascope.

A combination of 10- and 20-second instream video placements will run across YouTube over the coming weeks, targeting pet owners who are both conscious of good pet health and the environment.

To inform the test-and-learn strategy, Guerillascope used insights gleaned from digital partner Fifty's social mapping platform, which segments audiences into tribes based on their interests and connections.

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
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Video: In Virginia Governor’s Contest, “Fund Her” Launches Statewide TV Ad

In Backing Jennifer McClellan for Governor, Women’s Org Fund Her Releases TV Ad “Make History” Focusing on Fact There’s Never Been Black Women Governor in VA, U.S.

RICHMOND, VA — Today, Fund Her, a progressive women’s organization launched a statewide television and digital ad buy in the Virginia Governor’s race to support their endorsed candidate, Jennifer McClellan. Titled “Make History,” Fund Her’s ad will air on cable television in nearly every media market across Virginia.

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Publisher: Blue Virginia
Date: 2021-05-07T11:37:34 00:00
Author: https bluevirginia us author Blue Virginia
Twitter: @bluevirginia
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Camelot highlights good causes in new national ad campaign

Camelot , the incumbent operator of the UK National Lottery , has initiated a new advertising campaign emphasising the positive impacts the group's Good Causes funding has on different aspects of British society.

Voiced by veteran TV personality Dermot O'Leary, the campaign first aired on 1 May with a 60-second spot during a broadcast of ITV's Game of Talents, and will run across TV, Radio, Digital and OOH, with several primetime television slots scheduled.

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Publisher: SBC News
Date: 2021-05-07T13:30:02 00:00
Twitter: @SBCGAMINGNEWS
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Biden, Carter photo: Is it real? Are Bidens breaking COVID rules? | wusa9.com

WASHINGTON — It's not unusual for current and former presidents to kick back in each other's company, but when 46 visited 39, one photo made the meeting a national spectacle.  

A White House photo of President Joe Biden and First Lady Dr. Jill Biden visiting former President Jimmy Carter and former First Lady Rosalynn Carter in the Carters' home in Plains, Georgia, went viral on social media.

And while the photo gave some people a good laugh, a good puzzle, and low-hanging conspiracy theory material, it also gave some an opportunity to ridicule COVID recommendations.

Publisher: wusa9.com
Date: 2:38 PM EDT May 7 2021
Twitter: @WUSA9
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Emotional Mother is Greeted by Image of Late Daughter in Delta Airport Ad

Egli Colón Stephens was walking through the airport terminal to board her flight when she was unexpectedly greeted by an image that might seem innocuous to others but took her breath away: an ad campaign featuring her late daughter, Natalia Harris.

The Delta ad featured an image of a smiling Harris look at her phone accompanied by text that read, "This is what 'See you soon' looks like." The ad, said Stephens on Instagram , meant "more now than ever."

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Publisher: Newsweek
Date: 2021-05-07T12:45:01-04:00
Twitter: @newsweek
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From University to Best practice: Online Advertising

Note: This post has been guest authored by Nicky Peterson , who is a freelance writer based in New Zealand. She has been involved in numerous editorial projects over the years and currently blogging around the entertainment, business, and technology industries.

Business and advertising are amongst the top 10 university courses in the UK, with around 200,000 jobs available in the industry. Yet, learning the principles of the subject at university is a lot different from putting them into practice, since there is a lot at stake when it comes to advertising for a business. Whether you're starting up your own business or are beginning your role as an advertiser, there is a lot that needs to be learned.

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Publisher: Platform to Showcase Innovative Startups and Tech News
Date: 2021-05-08T12:37:26 00:00
Twitter: @TechPluto
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BIC Partners With Ultimate Duo Snoop Dogg And Martha Stewart For New EZ Reach™ Lighter Ad Campaign

The new campaign spotlights the convenience of the BIC EZ Reach lighter, designed for lighting hard-to-reach places while helping to keep fingers away from the flame. From setting the mood to cooking up a delicious summer spread, Snoop and Martha know the importance of owning a reliable lighter for lighting candles, grilling and everything in between.

"Our BIC EZ Reach lighter is the ultimate lighter for all lighting occasions, and we thought who better to partner with than this iconic duo who knows all about lighting up candles, grills and more," said Mary Fox , General Manager of BIC North America . "The new campaign featuring Snoop Dogg and Martha Stewart allows us to connect with our consumers in a relevant and playful way while highlighting all the usage occasions and core benefits that set EZ Reach apart in the lighter category.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: BIC Corporation
Twitter: @PRNewswire
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This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v.

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

This week, we’re looking at the Apple-Epic trial, Apple’s App Store advertising expansion, App Tracking Transparency opt-in rates, TikTok’s new SDKs for third-party apps, Google’s plans for its own take on privacy labels, and more.

Months after Apple's App Store introduced privacy labels for apps , Google says its own mobile app marketplace, Google Play, will follow suit…sorta . The company this week pre-announced its plans to introduce a new "safety" section in Google Play, rolling out in Q2 2022, which will require app developers to share what sort of data their apps collect, how it's stored and how it's used.

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Publisher: TechCrunch
Date: 2021-05-08 08:05:32
Author: Sarah Perez
Twitter: @techcrunch
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