Wednesday, May 5, 2021

Research: Executive management recognizes business value of analytics - TechRepublic

79% of respondents use BI or data analytics tools according to a recent TechRepublic Premium poll.

Leveraging such tools could make measurable contributions to businesses. For example, companies could maximize an impending opportunity, mitigate future risk, meet deliverable milestones, gain a competitive advantage and much more.

SEE: Research: BI and data analytics usage up; but companies lack skills needed to take full advantage of tools (free for TechRepublic Premium)

Publisher: TechRepublic
Twitter: @TechRepublic
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Navy seeks better analytics on facilities' energy usage -- GCN

The Navy wants to get a better handle on energy consumption by analyzing data from infrastructure meters and building control systems.

The Navy's facilities control system infrastructure consists of thousands of building control systems that provide environmental and lighting controls as well as systems that manage and monitor electrical and mechanical utility production and distribution. Currently, many individual building and utility control systems are disconnected from each other and are unable to adjust their operations when faced with changes in maintenance, usage, emergencies or fluctuations in the cost of energy.

Publisher: GCN
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StarTree Secures $24 Million Funding to Commercialize

"Real-time analytics are moving beyond the enterprise, as digital pioneers increasingly see value in exposing insights to their customers, partners and franchisees," said Enrique Salem , partner at Bain Capital Ventures. "That creates new pressure on existing data infrastructures, which are inadequate for real-time use cases.

"StarTree represents one of the best early technical teams I've ever seen in my venture career," said Max Gazor, General Partner at CRV which led the Series Seed round in the company. "Under Kishore's leadership, the company has very quickly built the market's leading real-time data platform that companies of all sizes can leverage."

Publisher: GlobeNewswire News Room
Date: 5/5/2021 11:30:00 AM
Author: StarTree Inc
Twitter: @globenewswire
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How to Track Legal Marketing Campaign Measurement and Analytics

To prove that legal marketing efforts and the law firm's investment are paying off, marketing professionals should be tracking various metrics. By checking these metrics regularly, marketers will be able to determine which promotional strategies are most effective, and will have a better idea of how to refine various practices in the future.

Given the numerous ways that law firms can track analytics, it's difficult to determine how to measure results and determine if the numbers are bad or good. Key metrics law firms should be tracking include total visits, acquisition channels, bounce rates and, most importantly, projected return on investment (ROI).

Publisher: The National Law Review
Date: 5493B547C0AB527FF4CF8C4D0127302A
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FINCAD Announces Comprehensive Bond Data and Analytics Service | Business Wire

"Quantitative analysts, portfolio managers, risk managers and other financial service professionals will be able to review any sector of the global bond markets in one place," said Mark D'Arcy, President and CEO of FINCAD. "FINCAD is positioned to offer its customers evaluated market data, creating a simple customer experience with comprehensive instrument coverage. Customers need only pass the security identifier to receive evaluated market data and analytics."

Date: 2021-05-05
Twitter: @businesswire
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Google Says It Does Not Penalize Sites For Using Google Analytics

A competitor to Google Analytics named Simple Analytics wrote on its blog " Google penalizes you for using Google Analytics ." John Mueller of Google was asked if this is true and John said on Twitter "No, it's not the case that we penalize for Google Analytics."

No, it's not the case that we penalize for Google Analytics. We don't special-case Google products in Search, but that goes both ways. The LH score is not what we use in Search, but my ancient WP + GA site is 100 there. ¯\_(ツ)_/¯ pic.twitter.com/fKl58V4dSt

Publisher: seroundtable.com
Twitter: @seroundtable
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Predictive Analytics Model Underperforms in Black Populations

“Updated guidelines now recommend screening eligible patients beginning at age 50, but could still potentially exclude higher-risk Black patients. We are interested in finding methods that could help identify at-risk patients who are under-screened.”

The studies both show that the increased use of data analytics models in healthcare should be met with caution by researchers, developers, and provider organizations.

Publisher: HealthITAnalytics
Date: 2021-05-05T09:30:00-04:00
Author: HealthITAnalytics
Twitter: @HITAnalytics
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Online master's in marketing analytics and insights celebrates first graduates | Penn State

UNIVERSITY PARK, Pa. — Two years ago, Cody Brutlag and Matthew Kreider were among the first students to enroll in Penn State's newly offered online Master's in Marketing Insights and Analytics program. Come May 7, they'll be among the program's first graduates.

"It's such a unique experience to be among the first to graduate from the program," said Brutlag. "I didn't realize when I enrolled that this was a new program. That's a testament to the quality of the university and its instructors."

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72% of data and analytics executives lead or are heavily involved in digital transformation

In 75% of large organizations, the office of the CDO will be seen as a mission-critical function, a new Gartner report finds.

The CDO is becoming increasingly important to enterprises, Gartner said. This year, in 75% of large organizations, the office of the CDO will be seen as a mission-critical function, comparable to IT, business operations, HR and finance, the firm said.

Publisher: TechRepublic
Twitter: @TechRepublic
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Veritone Introduces Interaction Analytics, Providing Near-Real-Time Insights From Customer

Three pre-configured AI solutions are now available for customer contact center and social media insights

Veritone has initially introduced three aiWARE-powered, pre-configured Interaction Analytics solutions for enterprise customers:

Contact center compliance, to transcribe call recordings and make them searchable for company and regulatory compliance.

Contact center insight, to identify callers, transcribe calls, gauge intent and measure sentiment for reduced costs and satisfied customers.

Twitter: @Yahoo
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